Meet Abhishek Gupta — Founder, Social Baniya
I'm a performance marketing specialist with 10+ years of experience running Meta Ads and Google Ads for real estate developers, builders, and CEOs, alongside e-commerce fashion, education, and agriculture brands across India.
I build full-funnel lead generation systems — from targeting and creative to landing pages and CRM handoff — designed to bring in qualified, cost-efficient leads that sales teams can actually close.
My work centres on real estate lead generation for developers and builders, where I manage everything from geo-radius targeting around project sites to CPL optimization and lead-quality filtering for high-ticket residential and commercial projects. Outside real estate, I've run paid campaigns for D2C fashion labels, education consultancies and training institutes, and agri-input brands, adapting funnel structure and messaging to each industry's buying cycle.
What I Do
- Meta Ads (Facebook & Instagram) campaign strategy, setup, and optimization
- Google Ads — Search, Performance Max, and Display campaigns
- Lead generation funnels for high-ticket and high-consideration purchases
- Audience research, targeting, and geo-radius / lookalike strategy
- Ad copywriting, creative briefing, and landing page copy
- CPL, CTR, and ROAS tracking with weekly optimization cycles
My Process
- Discover & Audit — understand your business, offer, and past ad performance
- Build & Launch — structure campaigns, write copy, brief creatives, launch
- Optimize & Scale — weekly reviews, pause underperformers, scale winners
- Report & Refine — transparent reporting, refined strategy for the next cycle